ELSA Introduces ELSA EDGEvantage Program for Value-Added Resellers and System Integrators

New ELSA Program Provides Strategic Partners With Customized Sales, Marketing and Training

May 12, 1998 -- ELSA Inc., a leading manufacturer of graphics accelerator boards, today announced the ELSA EDGEvantage Strategic Partner Program, a unique partnership that provides sales, marketing and training benefits for both value-added resellers (VARs) and system integrators. ELSA EDGEvantage gives ELSA partners the ability to offer high-performance graphics solutions for the professional and consumer markets.

The core program offers free sales and technical support, discounts for the initial product purchase, free access to the EDGE member’s exclusive web site and quarterly teleconference training on new products and software driver updates. High volume VARs and system integrators may qualify for level I and II participation with market development funds, co-op, free evaluation boards for corporate accounts, exclusive product promotions, qualified lead referrals, hot links from the web site, and tags in high-end or mainstream magazine advertisements.

Quotes

"The EDGEvantage Program is designed to provide our partners solutions to further penetrate the expanding PC graphics market," said Douglas Yokoyama, director of channel sales, "The EDGEvantage value-added support is an excellent complement to our award-winning line of products. We believe the EDGE will help us cultivate customer relationships and increase ELSA’s channel visibility in the Americas."

"We have received a positive response with ELSA’s broad graphics accelerator line," said Jeff Mariangel, vice president of peripherals at Tech Data. "The features and benefits offered to resellers under the ELSA EDGEvantage are an excellent means of solidifying and sustaining successful cooperation among its partners."

"Today’s demanding VARs require a solution, not just a system," said Chris Lorenz, director of hardware marketing at Ingram Micro. "The ELSA EDGEvantage meets this challenge by providing resellers with innovative marketing ideas and unsurpassed sales and technical support."

ELSA Information

ELSA Inc. is a subsidiary of ELSA AG, a stock company based in Aachen, Germany. Founded in 1980, ELSA has built a world-class reputation in high-performance 2D and 3D graphics solutions in addition to a wide ranging ISDN and videoconferencing product family.

The ELSA logo is a registered trademark of ELSA AG. All names mentioned may be trademarks or registered trademarks of their respective owners.