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ELSA Inc.
408-919-9100 Ext. 112

ELSA Signs Distribution Deal with Ingram Micro

Ingram Micro to distribute entire graphics accelerator line; ELSA products now available to 99% of resellers in North America

SANTA CLARA, CA –January 26, 1998-- ELSA Inc. today announced that it has signed an agreement with Ingram Micro Corporation for the distribution of its entire graphics accelerator product line. This makes ELSA products available to 99% of resellers in North America, South America and Australia and expands Ingram’s product line into the high-end graphics accelerator business. Ingram Micro is also involved in channel assembly. The relationship with Ingram will allow VARs (value added resellers) to order customized systems from Ingram’s channel assembly group integrated with specific ELSA products.

"We are pleased to distribute ELSA’s graphics accelerator product line," said Jenny Ayala, senior director of purchasing at Ingram Micro. "ELSA’s high-performance peripherals are a solid addition to our product offering and will help meet the growing demands of our reseller customers."

"As the demand for our high-performance peripherals grows, we are seeking more ways to make our products available to users of today's sophisticated graphics software. The fact that we’ve had so much success with our OEM relationships leads us to believe that we can achieve high channel visibility as well. This exciting new relationship with Ingram Micro will allow us to target these users through our newly expanded VAR presence," said Thomas Neubert, vice president of sales and marketing at ELSA Inc.

Video graphics cards to be distributed by Ingram Micro include:

  • ELSA's high-end GLoria-XL, the ultimate power-house for 3D animation and visualization
  • ELSA GLoria-L/MX, the high-end 3D CAD & visualization accelerator
  • ELSA GLoria-L, the high-end 3D accelerator for the CAD professional
  • ELSA GLoria Synergy, the cost-effective all-in-one CAD & visualization board with outstanding 2D and 3D abilities
  • ELSA WINNER 2000/Office, the graphics choice for the home and office user
  • ELSA VICTORY Erazor, a complete 2D and 3D solution for home entertainment and game users

All ELSA graphics accelerator cards are equipped with proprietary, custom developed drivers for heightened performance. Visit our website at www.elsa.com for detailed technical information.

About Ingram Micro:
Ingram Micro Inc. (NYSE:IM), headquartered in Santa Ana, Calif., is the world’s leading wholesale distributor of technology products and services, with 1996 sales of $12 billion. The company and its affiliates operate in 31 countries and distribute more than 145,000 products to more than 100,000 resellers in 120 countries.

About ELSA Inc.:
ELSA Inc. is a subsidiary of ELSA AG, a stock company based in Aachen, Germany. Founded in 1980, ELSA has built a world-class reputation in high-performance 2D and 3D graphics solutions in addition to a wide ranging ISDN and videoconferencing product family.

ELSA is a trademark of ELSA Inc. All other trademarks and registered trademarks previously cited are hereby acknowledged and recognized.

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