ELSA's Growth Leads to New Office in Taipei

San Jose, CA - April 1, 1997 - ELSA Inc., leader in both data communications and computer graphics, today announced the opening of its third international sales and marketing office. Located in Taipei, Taiwan, the move reflects the expanding demand for ELSA products throughout the world. The new facility will respond to the growing needs of the Asian hardware market, serving it directly.

Already omnipresent in the Western Hemisphere, demand for ELSA products in the east is skyrocketing; the Taipei office will meet this demand. Last year's 540% growth in the United States alone displays the need for another office, and the Asian market is one that ELSA feels it must respond to. ELSA's growth in the past few years has made it crucial that we expand further into the international market. We're excited to start this process in Asia, and to offer as many services to our buyers there as we do to those in the United States and Europe," said Thomas Neubert, VP/General Manager at ELSA Inc.

The Taipei office will operate similarly to ELSA's San Jose office, providing complete sales and marketing options to Asian buyers. The office will also offer technical support and all other aspects of customer service. ELSA expects the benefits of the new office to include increased accessibility and availability of ELSA products to Asian buyers; sales in the area are expected to correspond.

The office also represents an opportunity to serve the Asian market directly from a subsidiary located in Taipei, Taiwan. "ELSA Far East is committed to bringing global service close to our customers in Asia," explained ELSA Asia Inc.'s VP, Franklin Chang.

The outlook of ELSA affiliates is also positive. Vice President of Marketing at 3Dlabs, Neil Trevett says, "ELSA's GLoria family of accelerators uses 3Dlabs' GLINT^R and PERMEDIA^TM processors and has been one of the most successful range of professional 3D accelerators in North America and Europe. 3Dlabs sees ELSA's further expansion into the Asian market as an exciting and significant step as both companies work closely together to supply the industry's leading 3D solutions into the global marketplace."

Company Information:

ELSA Inc. is a subsidiary of ELSA AG, a company based in Aachen, Germany. Founded in 1980, ELSA has built a world-class reputation in high-performance 2D and 3D graphics solutions in addition to a wide ranging ISDN and videoconferencing product family.

ELSA is a registered trademark of ELSA, Inc. All other trademarks and registered trademarks previously cited are hereby acknowledged and recognized.

For Further Information, Contact:

ELSA Inc. Phone: 408-935-0350, ext. 112