Amy Lancaster, Product Marketing Representative
ELSA Inc.
408-919-9100 ext. 104
amyl@elsa.com

ELSA Inc. Launches an Enhanced Graphics Web Site

Fast and Easy Navigation to Technical and Marketing Related Information

Santa Clara, CA (July 27, 1998) - ELSA Inc. launched today its newly designed web site (Americas section only), with easier navigation and a wealth of new information for its partners and customers. The new site has a sleek 2-frame design with sections dedicated to press, resellers, and partners.

The site was redesigned by Interforti, an internet strategy and design firm based in Sausalito, CA. (http://www.interforti.com.) "For the ELSA site, we wanted to provide a 3D look and feel for the navigational interface to reflect the nature of ELSA's products," said Sandra Cannon, managing partner of Interforti."

We are excited to offer our customers an easier and better means of obtaining information about our products and solutions," said Thomas Neubert, vice president of sales and marketing at ELSA Inc. "This furthers ELSA's commitment to customer service."

Authorized ELSA resellers will benefit from the EDGEvantage strategic partner portion of the new web site. This section contains tools to help sell ELSA's full line of graphics accelerators including promotions, competitive information, sales and industry relevant articles written by members of the ELSA team, technical FAQs and downloadable sales presentations, as well as links to interesting web sites. For information on becoming an ELSA EDGEvantage partner, contact edgesales@elsa.com.

The new partner section has been restructured to allow for quick access to our hardware, software, and systems vendors. The software section has been entirely reorganized to be more user-friendly. Visitors can now determine the recommended ELSA graphics card solution for specific applications.

ELSA Information

ELSA Inc. is a subsidiary of ELSA AG, a Germany based publicly listed company, trading on the 'Neuer Markt' trading segment of the Frankfurt stock exchange. Founded in 1980, ELSA has built a world-class reputation in high-performance 2D and 3D graphics solutions for professional workstations, commercial desktop and consumer PCs. In addition ELSA offers a wide range of communications products such as modems, ISDN-internet access solutions and PC based videoconferencing products.

The ELSA logo is a registered trademark of ELSA AG. All names mentioned may be trademarks or registered trademarks of their respective owners.