With its commitment to local European markets, ELSA plans to take a very active role in each country's market-place to secure a pan-European presence for ELSA's complete product range. ELSA expects to increase its market share and significantly grow European revenues. The existing relationships with distribution partners will be strengthened, and the company will continue to look for new alliances.
The target markets of France, UK, Italy and southern Europe are viewed by Theo Beisch, President and CEO of ELSA AG, as central to the continued expansion of his company within Europe. Forecasted growth rates for these countries in the coming years are very attractive. ELSA expects these new ventures to yield a significant increase in revenues.
Instrumental in this success will be high-caliber company management, which is made up of the former heads of European and national operations for US-Robotics/3Com: Fiona Faulkner, the former General Manager responsible for the UK market; Stéphane Burlon, formerly Distribution Director Europe, for France; and Nino Patané, Mediterranean General Manager, for Italy and southern Europe.
"This bold step into Europe is one facet of the expansion announced during our IPO. We are confident of success already within the current fiscal year. We expect a clear boost in revenues through our increased European market presence. We are especially pleased to have gained experienced marketing and sales specialists in these countries," explained Theo Beisch. "Those leading the new organizations bring years of experience gained in building up and managing the sales infrastructure in the PC and data communications markets. Their excellent contacts will help ensure a fast and efficient entry into these markets."
| ELSA was founded in 1980 and today has around 550 employees. In addition to its headquarters in Aachen, Germany, it also maintains subsidiaries in Santa Clara, California, as well as Taipei, Taiwan and Tokyo, Japan. ELSA develops, manufactures and markets PC hardware and software components for the data communications and computer graphics sectors. Its product range includes modems, ISDN adapters, videoconferencing systems, ISDN routers, graphics boards and monitors. ELSA AG shares have been traded on the "Neuer Markt" stock exchange in Frankfurt since June, 1998. |
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