ELSA has gained an excellent reputation among professionals as a manufacturer of complete graphics systems with monitors, graphics boards and specialized graphics and application drivers. The bundling of all display activities in a dedicated business unit provides an essential foundation to expand the business. ELSA with its ECOMO brand is a leading supplier of high-end monitors in the fields of construction and image processing.
Lutz Möhr (36) heads ELSA's newly founded Professional Displays business unit. Möhr came to ELSA from Sony Displays where he worked for seven years and held the position of European Sales Manager for OEM business in Central and Eastern Europe. Möhr, as an expert on the monitor market, envisages an enormous sales potential for high-end monitors. In addition to the core market areas that ELSA already serves, the plan is to actively target further market segments.
Möhr said: "Our goal with ELSA monitors is to offer the best price-performance ratio in the targeted market segments. A closed chain of display quality, consultancy, service, logistics and successor products is the distinguishing factor for the long-lasting success of the ECOMO monitor range."
At the CeBIT'99 in hall 9/booth A62 and hall 21/boothD24, the Professional Displays business unit will be presenting ELSA ECOMO monitors with Natural Flat technology and large format TFT displays for professional areas like CAD and DTP.
| ELSA was founded in 1980 and today has around 550 employees. In addition to its headquarters in Aachen, Germany, it also maintains subsidiaries in Santa Clara, California, as well as Taipei, Taiwan and Tokyo, Japan. ELSA develops, manufactures and markets PC hardware and software components for the data communications and computer graphics sectors. Its product range includes modems, ISDN adapters, videoconferencing systems, ISDN routers, graphics boards and monitors. ELSA AG shares have been traded on the "Neuer Markt" stock exchange in Frankfurt since June, 1998. |
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