ELSA - Facts and Figures

Milestones

1998	IPO - Neuer Markt in Frankfurt, Germany Global expansion of manufacturing
1997	ELSA Japan, Inc. - Tokyo, incorporated ELSA Asia, Inc. - Taipei, incorporated as sales company ELSA converted from GmbH to stock corporation
1996	First international OEM customer: Compaq
1995	DIN EN ISO 9001 certification
1993	Strengthened U.S. entry: ELSA, Inc. - Santa Clara
1991	ELSA Asia established as procurement office
1989	First overseas subsidiary: ELSA America, Inc.
1988	First ELSA modem after deregulation of German telecom market
1986	Computer Graphics at ELSA, merger with Beisch Elektronik
1982	First accelerated graphics board for PCs ('Beisch Elektronik')
1980	ELSA incorporated: first activity in industrial electronics


Theo Beisch (38) President and CEO Corporate strategy Research and development Subsidiaries Management personnel Investor relations	Peter Güldenberg (43) General Manager Business units Sales Marketing Support Service	Josef Beisch (36) CFO/COO Facility management Purchasing and logistics Finances and controlling Personnel Legal issues

	Wolfgang Dondorf (Chairman) Chairman of Pfeiffer Vacuum AG
	Dr. Rüdiger Liebs Attorney, Hoffmann, Liebs, Fritsch & Partner
	Theo Lieven Founder of Vobis Microcomputer AG
	Dr. Hanno Schmitz-Hüser Certified auditor and tax advisor

Employee representatives:

Udo Brocker
Director of Communications Systems Development

Arno Guse
Technical janitor

	Strong technology focus on R & D and time to market
	Outsourcing provides manufacturing flexibility without capital investment
	Quality: ISO and OEM by TQM
	Leading position in Germany
	Distribution partners in Europe
	OEM partnerships worldwide
	Subsidiary companies in USA, Taiwan and Japan
	Clear focus on technology, growth and profit

	Focus on the growth markets in computer graphics and data communications
	Migration from high-end, professional technology to consumer products enables synergies, economies of scale and dynamics in earnings
	ELSA benefits from growth markets: PC, telecom, Internet and consumer electronics
	Growth clearly exceeding the market average (>50% over the last three years) by capturing market share from competitors
	Leading position in Germany for datacom and graphics PC peripherals
	World market leader in graphics boards for CAD workstations
	Partnership with the world's largest PC manufacturers will enable new sales channels.
	Active expansion of international activities

	Funding the strong growth
	Expansion of subsidiaries
	Expansion of the European distribution network
	Possible acquisitions

ELSA to become one of the top three leading suppliers for computer graphics solutions worldwide.

ELSA to expand its data communications position to pan-European presence.

	Udo Brocker Director of Communications Systems Development
	Arno Guse Technical janitor