ELSA - Facts and Figures

Milestones

1998
  • IPO - Neuer Markt in Frankfurt, Germany
  • Global expansion of manufacturing
1997
  • ELSA Japan, Inc. - Tokyo, incorporated
  • ELSA Asia, Inc. - Taipei, incorporated as sales company
  • ELSA converted from GmbH to stock corporation
1996
  • First international OEM customer: Compaq
1995
  • DIN EN ISO 9001 certification
1993
  • Strengthened U.S. entry: ELSA, Inc. - Santa Clara
1991
  • ELSA Asia established as procurement office
1989
  • First overseas subsidiary: ELSA America, Inc.
1988
  • First ELSA modem after deregulation of German telecom market
1986
  • Computer Graphics at ELSA, merger with Beisch Elektronik
1982
  • First accelerated graphics board for PCs ('Beisch Elektronik')
1980
  • ELSA incorporated: first activity in industrial electronics

The Board of Directors

Theo Beisch
President and CEO
  • Corporate Strategy
  • Research & Development
  • Investor Relations
Josef Beisch

  • CFO/COO
  • Legal
  • Human Resources
Helmut Nebgen

  • Corporate Marketing
  • Branded Products
  • Customer Support
Manfred Hasseler

  • Sales
  • E-Commerce

The Supervisory Board

Wolfgang Dondorf (Chairman)
Chairman of Pfeiffer Vacuum AG
Dr. Rüdiger Liebs
Attorney, Hoffmann, Liebs, Fritsch & Partner
Theo Lieven
Founder of Vobis Microcomputer AG
Dr. Hanno Schmitz-Hüser
Certified auditor and tax advisor

Employee representatives:

Udo Brocker
Director of Communications Systems Development
Arno Guse
Technical janitor

Factors of Success

Strong technology focus on R & D and time to market
Outsourcing provides manufacturing flexibility without capital investment
Quality: ISO and OEM by TQM
Leading position in Germany
Distribution partners in Europe
OEM partnerships worldwide
Subsidiary companies in USA, Taiwan and Japan
Clear focus on technology, growth and profit

Equity Story

Focus on the growth markets in computer graphics and data communications
Migration from high-end, professional technology to consumer products enables synergies, economies of scale and dynamics in earnings
ELSA benefits from growth markets: PC, telecom, Internet and consumer electronics
Growth clearly exceeding the market average (>50% over the last three years) by capturing market share from competitors
Leading position in Germany for datacom and graphics PC peripherals
World market leader in graphics boards for CAD workstations
Partnership with the world's largest PC manufacturers will enable new sales channels.
Active expansion of international activities

Use of Proceeds

Funding the strong growth
Expansion of subsidiaries
Expansion of the European distribution network
Possible acquisitions